Keyword Analysis in 2015

Customers today are much more complex than they used to be a decade ago. The information overload age has given the customer a plethora of options to research products and services before purchasing any. Now, this means some good news and some bad; but fret not. Through detailed user behavior analysis we segregated all user cases into following stages:

1.       User has no awareness of the problem

2.       User acknowledges the problem

3.       User searches for a solution

4.       User compares different solutions (vendors)

Keyword analysis is not what it used to be. Your keywords should be even spread out to focus on consumers from all four of these phases. Content marketing and SEO, tied together ultimately land up on how keyword analysis is conducted. Focusing on keywords with just commercial intent is not enough. As they say “when you’re selling the drill, you’re actually selling the hole”; you need to target the consumer’s problem at their level of understanding depending on which phase they’re in.

Users’ today search for reviews, comparisons, independent customer views and similar topics to see what fits them best. Your content needs to shine in each one of those categories, standing out from the rest of the competition.

A simple example should suffice. If you’re an SEO company, your keywords should be spread up like:

Phase 1 (target a major benefit): Get sales online, Get traffic online, Get customers online

Phase 2 (target the problem): Slow website, No traffic on website, Website not getting sales

Phase 3 (target the solution): SEO company, Affordable SEO, Quality SEO

Phase 4 (compare solutions): Best SEO service, SEO company reviews, SEO comparison

As user behavior patterns evolve, we must keep up or fade out in the wilderness. We’ll continue updating you as and when new trends and techniques arise to maximize your SEO efforts to the hilt and build a solid customer base for your business.